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Blog

Brand basic

I recently saw a video from a management guru Adizes about Mutual respect and Mutual Trust, and how “external marketing” can happen only if you have any energy left after “internal marketing”.. i believe the idea can be extended to Brands.. what are Brands..

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Blog

Confusion is good

Often when i start working on a new project with my team, i avoid giving clarity on what we are supposed to do. There is obviously some understanding on what we as a team are going to deliver in the end to the client.

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