Collection of Editorials by Sudhir Sharma in Designindia Magazine
I am a designer, publisher, speaker and a traveler. I am the founder of IndiDesign, a brand and business consulting company I also publish Designindia Magazine and host 'India's best Design Awards'. Lets connect
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Sudhir in Indian and Global Design Jury
In my opinion all design schools must have at least one session to introduce the SDGs to students. All professional designers must familiarize themselves with the SDGs and prepare themselves by reading track level actionable plans.
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India’s Best Design Awards are yearly design awards given away by Pool Magazine. The awards are now open to global entries. A very reputed global jury takes a call on each entry. Awards are given away at a day long event ceremony called ‘The Pool Show’. The event by itself is a get together of the best design professionals.
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Though goals and objectives are related, they are not the same thing. We often use these terms interchangeably in our projects and life.
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When teachers go they leave a huge void, which is indescribable, no matter how you think. You don’t know how to react or respond… no one does. You know this will happen again and again and all you can do is just promise yourself to be in touch with those who are here and now. Love and affection causes pain. But we are human and we have to endure this pain.
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The ‘digital’ change that is taking place now, where the media itself has changed, has again created massive changes in design practice, process and outputs . This change that happened in the last few years and is still happening is more fundamental and seismic in nature. I believe this will be considered as major as the ‘invention of the wheel’.
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Welcome to the next century – of POOL!
For us, working on the 101st issue is like starting again, so let’s start with the definition of a good designer.
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Mistakes do come with a heavy price – they shake our self confidence, cause problems in relationships, lead to losses, and sometimes loss of face. But there is a way to recover from mistakes and learn from them, and it starts with first admitting the mistake.
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India’s design scene is not only surviving but thriving, and this special issue shows it all. There are many more designers in the field, many more startups, and many venturing into newer more niche areas of design.
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I have always held the view that student designers should not work on professional projects, at least not until they are close to finishing their education.
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Design is the only profession in the world that creates clarity out of confusion. Keep in mind, however, that confusion for designers is not the same as confusion for other people. A non-designer will be irritated with confusion, not knowing what to do, and perhaps push whatever illogical solution he can think of.
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(c) 2015 Sudhir Sharma
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